Key Facts and Insights from "The Martech Handbook - Build a Technology Stack to Attract and Retain Customers"
- Martech is a combination of marketing and technology aimed at enhancing marketing activities through the use of digital tools and software.
- The Technology Stack is an essential part of Martech. It represents the collection of all digital tools that a company uses to carry out its marketing activities.
- The book emphasizes the importance of strategic planning before building a Technology Stack. It suggests understanding the business goals and aligning them with the marketing objectives first.
- Author Darrell Alfonso puts immense stress...
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