Badass: Making Users Awesome

Kathy Sierra

Key Facts from "Badass: Making Users Awesome"

  1. The main goal is to make users awesome: The central idea of the book is that instead of focusing on making your product or service better, you should focus on how to make your users more competent, confident and successful at what they do with your product.
  2. Understand your user: To facilitate user awesomeness, you first need to understand your users, their needs, motivations, and challenges.
  3. Design for skills, not features: The emphasis should be on designing for user skills rather than product features. The user's perception of their own skills...

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Kadriye Kizmaz

Kadriye Kizmaz DE

Senior Marketing Manager, Mentessa
Michael Schölkopf
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