Marketing 5.0: Technology for Humanity

Philip Kotler

Key Facts from the Book

  • The integration of artificial intelligence (AI) and human creativity is the future of marketing.
  • The concept of Marketing 5.0 moves beyond digital to the era of technological marketing, where AI, machine learning, and data analytics play key roles.
  • Technological advancements should be used to enhance human experience and not just for the sake of innovation.
  • Understanding human-centric marketing is crucial in an era where technology can often overshadow the human aspect.
  • The book emphasizes the importance of balancing technology with a deep understanding of human needs and desires.
  • Emotional engagement is just as important...

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