Great by Choice - Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

Jim Collins, Morten T. Hansen

Key Facts and Insights

  1. The authors base their findings on rigorous research and exhaustive data analysis, making their findings uniquely credible and insightful.
  2. Three key concepts form the core of the book: 10Xers, the 20 Mile March, and SMaC.
  3. '10Xers' are leaders who outperform their industries by a factor of ten, even in tumultuous environments. They are characterized by fanatic discipline, empirical creativity, and productive paranoia.
  4. The '20 Mile March' is a metaphor for consistent progress. It entails setting specific performance markers and meeting them consistently, regardless of circumstances.
  5. 'SMaC' stands for Specific, Methodical, and Consistent. It underscores the...

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