Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success
Courtney & Carter Reum

_____________ An indispensable guide to starting your business from scratch _____________ Think you know how to launch a successful business? Think again. Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail. Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success. Praise for Shortcut Your Startup ‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington ‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins ‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS ‘In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.’ Keith Ferrazzi, author of Never Eat Alone

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The Startup Owner's Manual - The Step-By-Step Guide for Building a Great Company
Steve Blank, Bob Dorf

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup OwnerÂs Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

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