The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

Before delving into a detailed analysis of Michael E. Gerber's "The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It", let's begin with some key insights from the book:

  1. The myth of entrepreneurship: Many people start businesses thinking they're getting freedom from a job, but end up creating a job for themselves.
  2. The three business personalities: Every business owner needs to balance being an Entrepreneur, a Manager, and a Technician.
  3. The importance of systems: Businesses need to be systems-dependent, not people-dependent.
  4. Working on your business, not in it: The goal is to create...

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