Storytelling with Data - A Data Visualization Guide for Business Professionals
Cole Nussbaumer Knaflic

Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

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Lean Analytics - Use Data to Build a Better Startup Faster
Alistair Croll, Benjamin Yoskovitz

If you’re involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether you’re evaluating your business model, testing new features, enticing investors, or reporting progress to advisers. Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startup’s single most important metric, and how to iterate until you get it right. While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.

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Invisible Women - Data Bias in a World Designed for Men
Caroline Criado Perez

Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

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