I am a Brand Strategist with a London-based creative agency. I’ve spent 20 years working in advertising, marketing and design with well known global corporates and brands but also on smaller, more nimble start-up brands and VCs. My experience spans across consumer research and insight, trends and futures forecasting, traditional integrated communication, brand re-positioning, brand and portfolio architecture, brand redesign and the impact of sustainability. I’m passionate about diversity and inclusion in the media industry and a champion of emerging talent. I believe that a truly varied workforce both strengthens an organisation and enhances the final creative product.