Sergio Rodriguez Lopez

Head of Product

Finance, Accounting & Controlling Product Management Team Structure & Work Methodologies Strategy & Business Development Diversity and Inclusion Podcast Creation Leadership & Management Career Advice & Self Mastery

France / Paris English - English Spanish; Castilian - español, castellano French - français, langue française

I am Sergio Rodriguez Lopez, a Head of Product in Fintech, based in Paris, France. I have more than 15 years of experience in e-commerce and Payments. I am a software engineer who discovered product management by accident when looking for a balance between technical feasibility, customer Desire, and business viability. I have been a Product Owner, Product Manager, Sr Product Manager, Lead Product Manager, and now, Head of Product. I have been mentoring and coaching Product Managers and entrepreneurs at Article 1, The Cherie Blair Foundation for Women, Plato, and now The Mentoring Club. In my current role, I lead the teams building the Payments, Finance, and Compliance Platforms in one of the top scale-ups in France: ManoMano. A home improvement, gardening, and DIY marketplace is available in France, Italy, Spain, Germany, and the UK. In 2020, we made more than €1.2 billion in GMV (~$1.4B USD). Recently, I have also started to lead the Product Operations Team to continue growing and scaling our amazing Product Team. Before joining ManoMano, I worked for PayPal for eight years in different roles on the Product Team. Launching products globally to millions of customers with a distributed team was a fantastic opportunity. Before PayPal, I worked for Citibank for five years in their acquiring and e-commerce business. I led the committee at the Central Bank that implemented 3-D Secure in Mexico.

My Mentoring Topics

Product Management Leadership
Product Sense
Product Strategy
Technical Product Management
Product Operations
Product Community of Practice
Coaching Product Managers
FinTech
European Regulations
Marketplaces
Payment Methods
e-commerce
Living and working in France

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The Culture Map (INTL ED) - Decoding How People Think, Lead, and Get Things Done Across Cultures

Erin Meyer

Key Facts and Insights Understanding Cultural Differences: The book lays emphasis on understanding cultural differences as a crucial aspect of effective global communication and leadership. The Culture Map: This is a tool developed by the author to visualize and compare the communication styles, leadership strategies, and work approaches of different cultures. Eight Cultural Dimensions: The Culture Map is based on eight cultural dimensions, namely Communicating, Evaluating, Persuading, Leading, Deciding, Trusting, Disagreeing, and Scheduling. Culture Vs. Personality: The book distinguishes between culture and personality, emphasizing that while individuals may have unique characteristics, their behaviors and responses are largely influenced by their cultural environment. Contextual Models: The book presents concepts of high-context and low-context cultures, which refer to the degree to which people in a culture rely on contextual elements to communicate. Leading Across Cultures: The book provides strategies for effective leadership across different cultures, stressing the importance of flexibility, empathy, and understanding. Adapting to Cultural Differences: The book encourages adopting an adaptive approach when dealing with different cultures, rather than a one-size-fits-all strategy. Case Studies: The book includes numerous real-world case studies that demonstrate the application of the Culture Map in various professional situations. Globalization and Culture: Despite the increasing influences of globalization, the book argues that cultural differences remain significant and require careful consideration in business and leadership practices. Conflict Resolution: The book highlights how understanding cultural differences can aid in conflict resolution and negotiation. Importance of Learning: The book emphasizes the importance of continuous learning and openness to different viewpoints in order to become an effective global leader. In-depth Analysis and Conclusions "The Culture Map" provides a deep dive into the complex terrain of cross-cultural communication and leadership. It highlights how cultural differences can impact the way people think, lead, and execute tasks, thus making it a crucial factor to consider in global business operations and leadership. The book introduces the Culture Map, a tool developed by Erin Meyer, which serves as a visual representation of the cultural differences that exist across different nations. This tool is based on eight dimensions, which cover a wide spectrum of human behavior from communication to decision-making. The concept of the Culture Map resonates with Hofstede's cultural dimensions theory, which also focuses on cultural differences along several dimensions. One of the key insights from the book is the distinction between culture and personality. While it acknowledges the uniqueness of individual personalities, it emphasizes that cultural context significantly influences individual behavior and responses. This understanding aligns with the sociocultural theory, which posits that social interaction plays a fundamental role in the development of cognition. The book delves into the concept of high-context and low-context cultures, originally proposed by anthropologist Edward T. Hall. It explains how people in high-context cultures rely more on non-verbal cues and the overall context of a conversation, while those in low-context cultures depend more on explicit verbal communication. This insight is crucial for effective cross-cultural communication. In terms of leadership, the book provides valuable strategies to lead effectively across different cultures. It emphasizes the importance of flexibility, empathy, and understanding, which aligns with the concept of transformational leadership. Leaders are encouraged to adapt their style based on the cultural context, rather than using a 'one-size-fits-all' approach. Through numerous case studies, the book illustrates the practical application of the Culture Map. These real-world examples provide readers with a clear understanding of how cultural differences can impact business operations and negotiations, and how these differences can be addressed effectively. Despite the increasing influence of globalization, the book asserts that cultural differences remain significant. This point is particularly important in the current globalized world, where there is a common misconception that globalization leads to cultural homogenization. The book also highlights the role of cultural understanding in conflict resolution and negotiation. It suggests that understanding and respecting cultural differences can lead to more effective conflict resolution strategies. Lastly, the book emphasizes the importance of continuous learning and openness to different viewpoints for being an effective global leader. This aligns with the concept of lifelong learning, which is increasingly being recognized as a key skill in the 21st century. Overall, "The Culture Map" serves as an excellent guide for anyone looking to navigate the complex terrain of cross-cultural communication and leadership. It provides valuable insights and practical strategies that can help individuals and organizations thrive in a multicultural world.

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Escaping the Build Trap - How Effective Product Management Creates Real Value

Melissa Perri

Before diving into a comprehensive analysis of "Escaping the Build Trap," let's first outline some of the most important key facts or insights that the book offers: The significance of understanding the difference between building products and creating value. How to identify and escape the 'build trap' - a cycle of endless product development without strategic value. The role of effective product management in creating real value. The importance of aligning product strategy with business strategy. The necessity of building cross-functional teams for successful product management. The need for an outcome-oriented approach as opposed to an output-oriented approach. The critical role of feedback loops and learning in product management. The importance of product discovery in mitigating risks and maximising value. The concept of 'Product Kata' as a framework for continuous learning and improvement. The need for a cultural shift in organizations for successful product management. The role of leadership in fostering an environment for effective product management. An In-Depth Analysis and Summary "Escaping the Build Trap" by Melissa Perri is a seminal book that delves into the intricacies of product management while underscoring the importance of creating real value. In the realm of product development, organizations often fall into the 'build trap,' where they become incessantly obsessed with building features without understanding if they bring any strategic value to the business. This is the first lesson that Perri expounds on, highlighting the significance of understanding the difference between building products and creating value. The book then moves on to educate readers on how to identify if they are in the 'build trap' and offers a roadmap on how to escape it. This is a critical insight as it helps organizations identify a pervasive issue that can significantly hamper their growth and success. By aligning product strategy with business strategy, organizations can ensure that every product development effort contributes to overarching business goals. Another crucial facet that Perri discusses is the role of effective product management in creating real value. She emphasizes the need for product managers to transition from being 'feature brokers' to 'value creators.' This transition can be facilitated by building cross-functional teams that work collaboratively towards common objectives. Perri also highlights the need for an outcome-oriented approach as opposed to an output-oriented approach. While the latter focuses on the quantity of products or features developed, the former emphasizes the impact or value these products create for the customers and the business. This shift in perspective is essential for organizations to escape the 'build trap.' The book also underscores the critical role of feedback loops and learning in product management. By integrating feedback loops into the product development process, organizations can continuously learn and adapt based on user feedback and market trends. This is closely linked to the concept of 'Product Kata,' which Perri introduces as a framework for continuous learning and improvement. Furthermore, Perri emphasizes the importance of product discovery in mitigating risks and maximizing value. This involves validating ideas and assumptions before investing heavily in product development, thereby reducing the chances of failure. Finally, the book asserts that escaping the 'build trap' requires a cultural shift in organizations. This involves fostering a culture of learning, experimentation, and customer-centricity. The role of leadership is crucial in this regard as they need to create an environment that encourages these values. In conclusion, "Escaping the Build Trap" provides a comprehensive guide for organizations to break free from the cycle of endless product development and shift towards creating real value. By intertwining practical insights with theoretical concepts, Melissa Perri provides a valuable resource for anyone involved in product management.

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User Story Mapping - Discover the Whole Story, Build the Right Product

Jeff Patton, Peter Economy

Key Facts from "User Story Mapping - Discover the Whole Story, Build the Right Product" Understanding the Big Picture: The book emphasizes the need to see the bigger picture of a product, rather than focusing solely on individual features or user stories. Emphasis on User Journey: The book highlights the importance of understanding and mapping the user journey in order to build a product that truly caters to the user's needs and solves their problems. The Concept of Story Mapping: The book introduces the concept of story mapping as a tool to visualize the user journey and prioritize features accordingly. Collaboration and Communication: The book stresses the importance of effective collaboration and communication among team members as key to successful product development. Continuous Learning and Adaptation: The book advises on the need for continuous learning and adaptation throughout the product development process. Focus on Value: The book urges teams to focus on delivering value to the user, rather than getting caught up in technical details or feature creep. Importance of Feedback: The book highlights the value of feedback, both from users and team members, to improve the product and the development process. Agile Development: The book delves into the principles of agile development, and how user story mapping can contribute to this methodology. Relevance of User Personas: The book discusses the importance of creating user personas to better understand the target audience and their pain points. Iteration and Incremental Delivery: The book advocates for an iterative approach to product development, with regular, incremental delivery of value to the user. Role of User Stories: The book explains the role of user stories in expressing the needs and goals of the user, and how they can be used to guide product development. An In-Depth Analysis of "User Story Mapping - Discover the Whole Story, Build the Right Product" Jeff Patton and Peter Economy's book "User Story Mapping - Discover the Whole Story, Build the Right Product" can be seen as a comprehensive guide to understanding, creating, and utilizing user story maps in the context of product development. The authors emphasize the importance of seeing the big picture when developing a product. Too often, teams get lost in the details of individual features or user stories, losing sight of the overall product vision and user needs. By using story mapping, teams can visualize the whole user journey, align their efforts with the product vision, and prioritize features that bring the most value to the user. The concept of story mapping is introduced as a pivotal tool for product development. A story map is a visual representation of the user journey, highlighting the tasks users perform, the sequence in which they perform them, and the value they derive from each task. This map serves as a guide for product development, helping teams focus on building features that enhance the user experience and solve real problems. Collaboration and communication are identified as crucial components of effective product development. The process of story mapping inherently fosters collaboration, as it requires input from various team members to create a comprehensive and accurate map. Furthermore, the visual nature of the map facilitates communication, making it easier for everyone to understand and contribute to the product vision. The book advocates for a continuous learning and adaptation mindset. This aligns with the principles of agile development, which the authors delve into. They argue that user story mapping supports agile development by providing a flexible roadmap that can be adjusted as new insights and feedback are gathered. Feedback, both from users and team members, is highlighted as a valuable resource for improving the product and the development process. Regular feedback loops allow teams to learn from their mistakes, adapt their strategies, and continuously deliver value to the user. The authors discuss the relevance of user personas in understanding the target audience and their needs. Personas, combined with user stories, can help teams empathize with users and build products that truly cater to their needs and solve their problems. The book also champions an iterative approach to product development, advocating for regular, incremental delivery of value to the user. This approach, supported by user story mapping, allows teams to quickly respond to changes and continuously improve the product based on feedback and learning. In conclusion, "User Story Mapping - Discover the Whole Story, Build the Right Product" offers a powerful tool for product development, providing a framework for understanding the user journey, prioritizing features, fostering collaboration, and delivering continuous value to the user. The concepts presented in the book align with established principles of agile development and user-centered design, making it a valuable resource for anyone involved in product development.

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Strong Product People - A Complete Guide to Developing Great Product Managers

Petra Wille

Key Insights The role of product people: The book emphasizes that product people, especially Product Managers (PMs), are pivotal in the success of any product-centric organization. Developing product people: It provides comprehensive guidance on how organizations can create and foster a culture that helps product people to grow and thrive. Product discovery and delivery: The book delves into the importance of product discovery and delivery, highlighting their significance in the product development life cycle. Stakeholder management: The author stresses the role of PMs in stakeholder management, explaining how they can create value by aligning stakeholders towards a common goal. Feedback and development: The book suggests practical ways for PMs to solicit and leverage feedback for their development and for the improvement of their products. Product strategy: The book provides insights into how PMs can effectively develop and implement product strategies, drawing on real-world examples. Product leadership: It also explores the distinct yet interconnected role of product leaders, who should be able to guide PMs while creating a conducive environment for them to thrive. Product management skills: It outlines essential skills for PMs, such as communication, decision-making, strategic thinking, and influencing, among others. Career development: The author offers advice on how PMs can manage their career development, suggesting ways to navigate through the challenges and opportunities in their career path. Product management tools and techniques: The book presents a variety of tools and techniques that PMs can use to boost their efficiency and effectiveness. Product management in different contexts: It discusses how product management can be adapted to different contexts, including start-ups, scale-ups, and large organizations. Deep Dive into the Content Petra Wille's "Strong Product People: A Complete Guide to Developing Great Product Managers" is a comprehensive guide that primarily targets product managers and product leaders. It aims to provide insights, techniques, and strategies to help them excel in their roles. Wille begins by emphasizing the importance of product people, especially product managers. She provides a succinct yet comprehensive definition of the role and responsibilities of product managers, highlighting their critical function in driving product success in any organization. The book then discusses how to develop product people. Wille suggests that organizations should foster a culture that permits the growth and development of product people. She argues that organizations should provide support, mentorship, and continuous learning opportunities to help product people thrive. Next, the book delves into the importance of product discovery and delivery. Wille provides an in-depth explanation of these two crucial aspects of the product development cycle. She presents practical examples and strategies to help product managers effectively manage both processes. The book also highlights the role of product managers in stakeholder management, which is often overlooked. Wille explains how product managers can add value by aligning various stakeholders, including customers, business leaders, and developers, towards a common goal. Furthermore, the book explores how product managers can use feedback for their development. Wille suggests that product managers should actively seek feedback from different stakeholders and leverage it to improve themselves and their products. Wille also provides insights into product strategy development and implementation. She uses real-world examples to illustrate how product managers can develop and execute effective product strategies. In addition, the book outlines the essential skills for product managers. These include communication, decision-making, strategic thinking, and influencing, among others. Wille provides practical advice on how product managers can cultivate these skills. Moreover, the book offers guidance on career development for product managers. It provides advice on how product managers can navigate through the challenges and opportunities in their career path, suggesting strategies for career advancement and personal growth. The book also presents a variety of product management tools and techniques. These tools and techniques, according to Wille, can help product managers improve their efficiency and effectiveness. Lastly, the book discusses how product management can be adapted to different contexts, such as start-ups, scale-ups, and large organizations. Wille explains that while the core principles of product management remain the same, the approach can and should be tailored to the context. In conclusion, "Strong Product People: A Complete Guide to Developing Great Product Managers" is a comprehensive guide that provides practical insights, strategies, and techniques to help product managers excel in their roles. It is a must-read for anyone involved in product management, regardless of their experience level.

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Continuous Discovery Habits - Discover Products that Create Customer Value and Business Value

Teresa Torres

Key Facts and Insights Continuous Discovery: The book paints a vivid picture of the continuous discovery process, arguing that it's not a linear or one-off process but an ongoing cycle of learning, adapting, and improving. Customer-Centric Approach: The author underscores the importance of a customer-centric approach, suggesting that understanding customer needs and behaviors should be at the heart of product development. Outcome-Over-Output Mindset: Torres emphasizes the importance of focusing on outcomes rather than outputs. It's not about how many features a product has, but how it impacts customers' lives. Collaborative Discovery: The book outlines the importance of collaborative discovery, promoting the idea of involving the whole team in the product discovery process. Opportunity Solution Tree: Torres introduced a unique tool called the Opportunity Solution Tree to visualize and prioritize opportunities for product improvements. Experimentation and Validation: The author stresses the necessity of experimentation and validation throughout the product development process. Interview Techniques: The book provides insightful interview techniques and tools to gain a deep understanding of customer needs. Building Empathy: Torres highlights the importance of building empathy with customers to create products that genuinely solve their problems. Product Trio: The book suggests that the most effective discovery teams are composed of a product manager, a designer, and a software engineer - referred to as the "product trio". Discovery Cadence: The book advocates for a weekly discovery cadence, where teams engage in regular discovery activities to keep learning and adapting. In-depth Summary and Analysis "Continuous Discovery Habits" is a comprehensive guide to modern product management. Teresa Torres, an experienced product discovery coach, brings to light the importance of continuous discovery in creating valuable products. Torres starts by challenging the traditional, linear model of product development. Instead, she proposes a cycle of continuous discovery where learning, adapting, and improving are continuous processes. As a professor who's been dealing with these topics for years, I find this perspective refreshing. It aligns well with the rapid pace of change in today's digital world, where products must constantly evolve to meet changing consumer needs. The book's emphasis on a customer-centric approach is another crucial insight. Torres argues that understanding customer needs and behaviors should be the cornerstone of product development. This aligns with concepts I've taught over the years, such as "user-centered design," where the user's needs, wants, and limitations are a focus at all stages within the design process. A key theme in the book is the outcome-over-output mindset. Torres points out that product teams often get caught up in delivering features (output) and lose sight of the desired outcomes. This resonates with the "Jobs to Be Done" theory, which argues that customers don't buy products or services; they "hire" them to do a job. Another key insight from the book is the role of collaboration in discovery. Torres argues that involving the whole team in the product discovery process can lead to better solutions. This concept parallels the "cross-functional team" approach popular in agile development practices. The Opportunity Solution Tree, a unique tool introduced in the book, is an effective way to visualize and prioritize opportunities for product improvements. As an academic tool, it encourages systematic thinking and can help teams avoid jumping to solutions before thoroughly exploring the problem space. Torres' emphasis on experimentation and validation is in line with the scientific method and lean startup principles. She suggests that before investing significant resources into building a product, teams should validate their assumptions through small, quick experiments. The book is also a valuable resource for learning interview techniques to gain a deep understanding of customer needs. Torres provides practical advice on how to ask effective questions and listen empathetically. Building on the idea of empathy, Torres underscores the importance of building empathy with customers. She argues that deep empathy leads to products that genuinely solve customer problems, a concept that aligns with the empathize stage in the Design Thinking process. The product trio concept proposed in the book is also noteworthy. Torres suggests that the most effective discovery teams are composed of a product manager, a designer, and a software engineer. This trio ensures a balance of business, design, and technical perspectives in the discovery process. Finally, Torres advocates for a weekly discovery cadence, where teams engage in regular discovery activities. This routine allows teams to continuously learn, adapt, and improve, keeping the spirit of continuous discovery alive. In conclusion, "Continuous Discovery Habits" provides a comprehensive framework for modern product discovery. It echoes many concepts I've taught over the years while introducing new tools and perspectives. By internalizing the book's key insights, teams can create products that create real value for customers and businesses alike.

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